Hong Kong Tourism Board has appointed Sarah Roff as its new senior executive, trade development for UK & Northern Europe.
She can be based on the organisation’s London office.
In the role, Roff can be answerable for travel trade marketing, industry relations, and trade incentives and coaching, in the UK and the Netherlands markets.
Following two years within the Hong Kong Tourism Board’s marketing and PR team, Roff decided to go to trade development, to construct on her travel trade experience.
She was previously on the Japan National Tourism Office for over five years, where she was answerable for marketing campaigns and events, in the marketing and PR team.
“During her time at HKTB, Sarah has worked with the travel trade on events along with our annual Chinese New Year evening and call and Contract.
“Her knowledge of Hong Kong is outstanding and we believe she’s going to be instrumental in raising the profile of Asia’s World City,” said Dawn Page, director, UK & Northern Europe, Hong Kong Tourism Board.
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