Abu Dhabi’s 142 hotels and hotel apartment had their best April on record last month with rises in most key performance indicators, consistent with figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
During the month some 236,704 guests checked into Abu Dhabi accommodation – a 20% rise on April last year – with guest nights jumping by almost a 3rd to 738,797.
“One of the foremost encouraging results is the progress we’re making, with our partners, in expanding the common-length-of-stay of Abu Dhabi’s hotel guests and this may remain one in every of our key deliverables inside the coming months,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.
The average-length-of-stay of hotel guests during April was 3.12 nights, a growth of 8% at the same month last year.
During April, Abu Dhabi’s occupancy rate climbed 12%, revenue rose 18% to AED 468,474,193 (US $127.6 million). Room revenue was up 21% to AED 238,135,624 (US $64.8 million) while F&B turned in another stellar performance rising 16% to AED183,853,608 (US $50 million).
During April there has been a slight dip of 6% inside the average room rate which stood at AED453 (US $123.3).
“There were a number key events in Abu Dhabi during April – the hosting of the area Travel & Tourism Council Global Summit and Abu Dhabi International Book Fair among them – and these can have delivered enhanced performance and demonstrate the significance of industrial events and exhibitions within the tourism mix,” added Al Muhairi.
April continues a month-on-month upward trend in guests, guest nights and average-length-of-stay for Abu Dhabi that’s this year targeting an annual hotel guest performance of two.5 million.
Performance for the 1st four months of this year shows 10% growth in hotel guests to 868,121, a 25% uplift in guest nights to two.9 million, a 13% rise in average- length-of-stay to a few.29 nights, a 9% increase in occupancy to 73% and a 16% surge in total revenue to AED 1.9 billion (U $517.4 million) with a slight dip of three% in average room rate to AED480 (US $130.7).
Domestic tourism remains solid with 283,856 guests from in the UAE delivering 649,114 guest nights within the first four months of this year with an ordinary-length-of-stay of two.29.
On the international front, the united kingdom remains the emirate’s largest overseas source marketplace for hotel guests with some 54,050 Britons staying in Abu Dhabi’s hotels within the first four months – a ten% rise at the same period last year. They stayed on average, 4.71 nights – up 11% at the corresponding period – and accounted for 254,768 guest nights – up 22%.
India is the second one largest overseas marketplace for hotel guests. a complete of fifty,057 Indians checked into Abu Dhabi’s hotels from January to April this year – an 18% lift at the same period last year. They accounted for 228,410 guest nights – that’s up 51% year-on-year – and stayed an ordinary of four.56 nights.
“India have been performing particularly well and we anticipate further growth from this market with Etihad Airways’ recent equity purchase in Jet Airways opening up additional Indian destinations to us and the launch of Jet Airways of a regular Kochi to Abu Dhabi flight,” added Al Muhairi.
German came in at third place with 44,033 German nationals staying in Abu Dhabi’s accommodation – a 22% rise at the first four months of 2012. They accounted for 201,573 guest nights – that is up 30% – and stayed on average for 4.58 nights.
Russia turned within the biggest percentage growth over the four months with 10,101 Russian nationals staying inside the emirate – a 66% increase on last year – which translated into 62,281 guest nights, which was up 73% year-on-year. Russians also are proving to be the emirate’s longest stayers, averaging 6.17 nights.