Last year was a record breaking year for La, with 41.4 million visitors spending time within the city.
Officials on the L. a. Tourism & Convention Board at the moment are trying to build in this success, with a brand new vision for tourism within the city recently unveiled.
LA Tourism president Ernest Wooden Junior shared a brand new annual visitation goal of fifty million visitors to La by 2020.
LA Tourism estimates that a rise to 50 million in total visitation will generate a rise of $14 billion in economic impact for L. a., for a complete of $44.5 billion; usher in $238 million in hotel tax revenue to town; and add 68,000 new jobs to the los angeles region’s workforce for a complete of 392,000 jobs supported by the tourism industry in 2020.
Last year, the l. a. tourist industry broke every record within the book – total visitation, total domestic visitors, total international visitors, and annual hotel occupancy.
The destination is on pace to set another total visitation record in 2013 of 42 million visitors.
“After reaching a record 41.4 million visitors last year, we’re prepared to succeed in new heights and we’re now setting our sights at the 50 million visitors milestone,” Wooden said.