With the united kingdom narrowly avoiding a miles feared triple dip recession, international research from communications experts, Pitney Bowes, has revealed that the travel industry is about to be the primary to prosper once the British economy finally stabilises right into a period of solid growth again.
The study, entitled ‘Recovery Signals’, asked consumers where they’d be trying to increase their spending once the economy improves, and it showed that virtually two thirds of shoppers (60%) are planning to splash out on holidays.
After travel, the garments retail (38%), DIY (33%), restaurant (28%) and car industries (25%) respectively are set to achieve the main from increased consumer expenditure.
Colin Forrest, Head of promoting for UK and ROI at Pitney Bowes, said “Tightened belts have meant that professionals and families alike have needed to reduce on escaping the daily grind over the past few years, and our findings confirm that Brits have missed their holidays. This research shows that excellent news is at the horizon though, and SMEs within the travel industry should be sure their customer communication strategies are perfected now so that you can maximise revenues from this predicted increase in holiday spending.”
Babysitters and taxi drivers are least more likely to see a rise in custom, with the survey revealing that just 3 per cent of the British population intend on increasing their spending in these areas.
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