Brand USA, the official tourism marketing organisation for america of America, today announced the launch of a brand new online agent training program for the united kingdom and Ireland. The united states Discovery Program is an internet learning tool to enable the travel industry within the UK and Ireland to sell this land like never before.
Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, in addition to experiences and holiday themes to offer an holistic overview of the us as a destination and to enable cross-selling on all aspects of sales to the usa of America.
Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognised qualification of experience. America Discovery Program aims to aid agents learn more in regards to the USA as a vacation destination, both relating to this vast and sundry country and it’s regions, states and territories, in addition to specialist holiday experiences, akin to winter sport, fly-drive and family holidays.
The online learning environment allows agents complete flexibility within the course, learning of their own time, at their very own pace. There are five regional tests that must be completed before moving onto the specialist modules, that are more experience based. It’s when agents pass these quizzes that they become a USA Specialist, which includes a USA Fly-Drive Specialist or a USA Great Outdoors Specialist. This system has launched with three Specialist experience modules – Big City Buzz, the nice Outdoors and Winter Sports; over the arrival months further modules, including Foods and drinks, Music/Heritage/Culture, Fly-Drive, Coastal Escapes and Family can be added.
The social side of the innovative platform can be of benefit to agents. America Discovery Program’s social functionality integrates with Facebook and Twitter, in addition to being a web forum where agents can become a part of a community, sharing knowledge, asking questions and interacting with their peers. Members may also be ready to enjoy exclusive live events and webinars with partners direct from the us. From video training sessions to live Q&As, there’ll always be something new to verify agents are kept modern with the most recent from the usa of America. Other perks of this system for agents include receiving invitations to wait exclusive events, roadshows and chances to take part in familiarisation trips to the us, equivalent to the logo USA Megafam.
Through this system, Brand USA aims to boost awareness of the united states to frontline staff and to spotlight the range of holiday experiences, ensuring America is top of mind when speaking with customers. Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the rustic as a various destination with near limitless experiences still to be explored. By highlighting the rustic as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to advertise the U.S. because the world’s leading tourism destination for UK and Irish visitors.
“We are incredibly excited to be launching this innovative and interactive online training course. We are hoping america Discovery Program will provide agents with the data and abilities had to sell the us more effectively to their customers,” said Chris Thompson, President and CEO, Brand USA. “By making a platform that permits Brand USA to chat on to the agents we are hoping to offer them a voice to deliver feedback on what they might find useful in future modules. This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to have interaction, and we glance forward to working with them to give the support and tools they have to sell this land, like never before.”
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