The Welsh Government has this week announced a brand new tourism strategy for Wales, which aims to grow the field by ten per cent over the subsequent seven years.
The new strategy, which was devised by Visit Wales’ new chief executive of tourism and marketing Manon Williams, concentrates on further developing Wales’ quality, iconic products and events to reinforce the country’s reputation.
As portion of its development, Visit Wales sought the views of one,000 individuals, operators and businesses across Wales, from all sectors of the industry, at the way forward for tourism to Wales.
The five key areas of focus were highlighted as:
- Promoting the logo.
- Product development.
- People development.
- Profitable performance.
- Place building.
There may also be an emphasis on more luxury and branded hotels, wellbeing facilities, heritage hotels using historic and distinctive buildings, year-round attractions, activities, cultural experiences and innovative and weird products.
Although the British domestic market remains the principle area for tourism growth and promotion, overseas markets reminiscent of Ireland, USA and Germany also are key to the recent vision.
Williams commented: “This strategy is the start of a brand new direction for tourism in Wales with a view to support growth within the sector in the course of the coming years.
“We wish to work more closely with partners in Wales and the travel trade to develop our offering and ultimately increase visitor spend to Wales.”
Take a glance on the full report here.