Film company Paramount has revealed that it’s teaming up with Damac Properties to launch a hotel and serviced apartment project in downtown Dubai.
The $1bn four-tower project, The Damac Towers by Paramount, will comprise a 540-room Paramount Hotel & Residences and greater than 1,400 units of Damac Maison – Paramount co-branded serviced hotel residences.
The 250-metre high towers, on the way to be connected by a multi-level plaza, represent Paramount’s first venture into the hotel and real estate industry. Features will include themed F&B concepts, meeting facilities, a screening room, fitness centres, pools, kids club, retail, and merchandise all featuring the Paramount brand or select partner brands.
One tower will comprise of the Paramount Hotel & Residences with the remainder three towers, housing the Damac Maison – Paramount co-branded serviced hotel residences.
“The history, glamour and tradition of the flicks indirectly transcend every part of the design and ethos of this aspirational project,” said Damac Properties Managing Director Ziad El Chaar.
“We will employ a similar, tried and tested production process, pioneered by Paramount Pictures on the studio, to direct, design and detail an international-class experience. The Paramount brand stands for greater than exceptional film and entertainment: it’s an inviting lifestyle.” Adds El Chaar.
The towers, that are currently under construction and are expected to be completed by the top of 2015, in line with reports.
Paramount Hotels and Resorts was established by a bunch of investors in Dubai last year and has a license from Paramount to construct a series of Paramount-branded hotels and houses.
The company plans to divulge heart’s contents to 50 Hollywood- and California-themed luxury hotels worldwide.
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