Emily K. Rafferty, Chairman of the Board of NYC & Company and President of The Metropolitan Museum of Art, and George Fertitta, CEO of NYC & Company, have announced the discharge of “New York City Tourism: A Model for achievement,” the 1st-ever official report on Long island City’s tourism industry.
The report highlights the phenomenal growth of the tourism industry after the 2006 merger of NYC & Company, NYC Big Events and NYC Marketing to form a revolutionary public-private municipal marketing and tourism model that was emulated by destinations all over the world.
Since the creation of the re-envisioned NYC & Company, town has seen a record 52 million visitors, an all-time high of $55.3 billion in economic impact and a 27 per cent increase in leisure and hospitality jobs—the most of any industry over the past seven years. The report was released to key local media and the leading 2013 mayoral candidates.
“Tourism’s robust growth since 2006 is not any accident—it was the results of an innovative model and deliberate method to target emerging international markets and promote the variety of tourism activities across all five boroughs,” said NYC & Company Chairman Emily Rafferty.
“In order to keep this momentum and reach our goal of 55 million visitors and $70 billion in economic impact by 2015, the industry may be on the lookout for continued investment and support from the following administration.” Rafferty added.
“New York City Tourism: A Model for Success” was distributed to key local print and broadcast media and to campaign headquarters of all eleven 2013 mayoral candidates. With the report, NYC & Company aims to begin a dialogue in regards to the importance of the tourism industry and highlight NYC & Company’s accomplishments because the official marketing, partnership and tourism organization for town of latest York.
“The story of recent York City tourism’s unprecedented success is one who we should always all be pleased with,” said NYC & Company CEO George Fertitta. “Over the past six years we have got welcomed more visitors than ever before and feature generated billions of greenbacks in economic impact for the town. We plan to continue our efforts and “New York City Tourism: A Model for Success” marks the primary-step in an industry-wide effort to make sure that the 2013 mayoral candidates and other elected officials acknowledge and support Ny City’s fastest growing industry.”
Since 2006, the town has set new visitation records in six out of 7 years while the tourism industry created 78,200 new leisure and hospitality jobs. Over the last seven years numerous industry sectors experienced exponential growth including hotels, cultural institutions, the conventions and tradeshows market, dining, retail, Broadway and entertainment.
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