During the 3 days reserved for trade visitors at ITB Berlin there has been a slight increase in buyer numbers from the united states, Middle East and Africa. That’s the results of an initial analysis of the world’s leading travel trade exhibition, that is currently occurring from 6 to ten March 2013. The collection of trade visitors and buyers from Spain, Italy and Greece was 1.7 per cent below last year’s figures. This trend also reflects the commercial situation in these countries, where citizens currently plan to take less trips abroad. In contrast, there have been more visitors to the show who declared they might be back. ITB Berlin reported a rise in trade visitors authorised to make purchasing decisions, a trend which the ITB Buyers’ Circle confirmed.
At the ITB Berlin Convention mobile and social media events were in sensationally high demand and reported a 50 per cent rise in participants compared with 2012. The ITB Hospitality Day and ITB Business Travel Days also registered increased attendance. In 2013 visitor numbers at the first two days of the convention were 25 per cent higher than in 2012. Over the primary three days, participation within the social media and mobile travel services workshops and lectures on the eTravel World was twice last year’s figure. The ITB matchmaking event for bloggers, which this year passed off for the 1st time, was also all right received. Around 100 bloggers from Germany and abroad were ready to meet with exhibitors over a period of 2 days. a complete of 250 bloggers from world wide visited ITB Berlin.
Commenting, Dr. Martin Buck, Director of the Competence Center Travel & Logistics Messe Berlin, said: “ITB Berlin has once more confirmed its role because the industry meeting place where growing emphasis is being placed on content, informal searches for management positions inside the hotel trade, as an example, and examining the longer term prospects of tourism.” On 9 and 10 March 2013 ITB Berlin opens its doors to the public.
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