VisitEngland has launched a brand new multi-channel campaign designed to enhance domestic tourism in 2013 by promoting short breaks in a number of England’s most iconic seaside destinations.
The campaign is the fifth of six launching from January to March, covering the four key themes of countryside, coast, heritage and culture, funded partly by the government’s Regional Growth Fund.
The campaign promotes the handiest experiences England’s seaside destinations ought to offer, from the standard fun of creating sand castles and exploring rock pools, to boutique shopping and restaurants using the best local produce.
All this combined with a wealth of exciting indoor and outdoor attractions means an English seaside break has something for your entire family – all year round!
The destinations partnering with VisitEngland during this campaign are:
- Blackpool.
- Bournemouth.
- Dorset.
- The English Riviera.
- Portsmouth.
- Skegness.
- South Shields.
- West Norfolk (Hunstanton).
- East Yorkshire (Bridlington).
The campaign includes a range of national online, broadcast and print elements in partnership with network radio stations Classic FM and Gold FM, in addition to the Daily Mail and Mail on Sunday.
There is additionally a considerable programme of digital and social media activity, including Facebook competitions, video content, and a dedicated section on visitengland.com.
James Berresford, VisitEngland chief executive, commented: “This exciting campaign is one of the launching this year with the purpose of growing tourism in England.
“It aims to inspire UK residents to explore our iconic seaside resorts by tapping into the nostalgia of a vacation by the ocean – whether it’s a revisiting a favorite walk at the pier, or trying something new like a surfing lesson!
“This is a smart example of the industry working in partnership to stimulate tourism and grow jobs inside the country.”
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