Russia’s poor image overseas is holding back its inbound tourism industry’s ability to draw visitors from the U.S. and western Europe, reveals new research at WTM Vision Conference – Moscow today.
Inbound tourism arrivals in 2012 showed solid growth to succeed in 26 million, in keeping with Euromonitor International. However, the research company’s Senior Research Analyst Mantas Kaluina will tell WTM Vision Conference – Moscow delegates Russia continues to be reliant on visitors from neighbouring countries and the industry must work on tourism flows from the usa and Western Europe.
Visa bureaucracy, security, infrastructure and the standard of tourism services contributed to Russia’s poor image overseas, he added.
The Ukraine, Kazakhstan and Uzbekistan accounted for almost half all visitors, sending around six million, three million and two million respectively. Waiting for 2017, Euromonitor international expects little change, with the identical three accounting for eight million, six million and 4 million arrivals.
Germany is its strongest western European market, however the figures for 2012 to 2017 fall well in need of 1000000 for every year. Visitor numbers from China, however, will exceed 1,000,000 by 2017.
Russia’s outbound market was up 9% in 2012, driven by the expansion of the center classes. The preferred destinations are local – Ukraine, Finland, Kazakhstan.
By 2017, nearly 40% of Russian households can have a disposable income greater than US$25,000 (£16,500, 771,415 Russian Rubbles) reveals the research. Russia will account for another eight million overseas trips by 2017, the most important increase aside from China.
For many Russian, international travel is a brand new possibility. Around 1/2 all package holidays sold to Russians in 2012 costs between $600 and $1500, with Turkey, Greece and Egypt dominating the market.
Online may even drive the expansion of outbound travel, with total sales growing by greater than 10% a year until 2017. Air tickets are the most important category for sales, followed by hotels, while social media continues to grow in importance.
Euromonitor International’s predicts the worldwide travel industry will grow by 4% between 2012 and 2017.
Reed Travel Exhibitions Director World Travel Market Simon Press said: “The predicted growth in Russian outbound traffic is excellent news for the worldwide industry, however the report shows greater support can be given to its inbound industry, especially to draw tourists form the massive markets of the usa and western Europe.”
Moscow was the host city for the primary of 5 WTM Vision Conference of 2013. Next is Beijing (8 April), followed by Sao Paulo (24 April), Dubai (7 May) and Rimini (17 October).
WTM Vision Conference – Moscow is organised in association with Tour Business.
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