Lima, capital of Peru, will welcome the sector Travel Awards South & Central America Gala Ceremony later this year, capping the destination’s rise as a tourism superpower.
Here Breaking Travel News chats with María del Carmen de Reparaz, director of tourism Promotion, PromPeru, to debate the secrets behind the country’s success.
Breaking Travel News: Many travellers shall be conversant in the highlights of Peru, including Machu Picchu, but are you able to let us know a little bit about what else the destination has to offer
María del Carmen de Reparaz: Our wonderful Machu Picchu is unquestionably a logo of Peru and Inca Culture for the world´s eyes, but Peru has certainly a lot more to supply.
We have a singular geography that gives sandy beaches, dunes, needless to say the Andes, and a large range of forests, the Amazon included.
We are to boot a melting pot of cultures; here’s what makes us unique and fascinating for travellers.
For example we’ve got the Moche Route that involves Peru´s Mochica culture, ancient Peruvians who lived within the Northern coast of Peru before Incas time, they were those that built the foremost magnificent clay city within the Americas, in addition to achieved the best levels of artistry in pottery and jewelry making.
Moche remains are available within the Trujillo and Chiclayo regions, places where people still keep a number of the customs in their ancestors, akin to fishing in totora (reed) boats and pottery.
The North coast also has the most delicious cuisines within the country.
For those that enjoy culture but with a twist of adventure and nature, there’s a brilliant off-the-beaten-track option, here is Chachapoyas and Kuelap located inside the Northern Amazon area.
Chachapoyas is additionally a pre Inca culture, often called “the people of the clouds” as they constructed stone cities in very high places; here’s a great trip for trek enthusiasts.
The Amazon was selected as some of the World´s Seven Natural Wonders not goodbye ago, so Chachapoyas can perfectly join a visit to the Amazon Area.
These are only a few options, however the final analysis i need to target is that Peru has an option for each sort of traveller, whether or not they are approaching a family trip or on a honey moon, or with friends, Peru has now a large choice of touristic services available from luxury to conventional services, we aren’t just the magical and exotic country, which we’re proud to be, but additionally we provide the ideal travel experience.
BTN: PromPeru recently launched an advertising campaign under the headline ‘Peru, land of hidden treasures’. Are you able to let us know in regards to the inspiration behind this campaign How was it received in key international markets
MCR: Yes, the campaign ‘Peru, land of hidden treasures’ was launched in 2012. The belief behind this spot – that has the format of a film trailer- is to involve the spectator and provoke emotions on them.
Under the slogan “Don´t watch the movie, live it for real” we wish to invite potential travellers to come back to Peru and allow them to know that we’ve got many more places to provide besides Machu Picchu, and that we have got an outstanding offer of tourism facilities, that yes: we’re an exotic place but we even have top hotels and a luxury offer of services for travelers.
This campaign involved a tremendous investment, both for the creation and production in addition to for the communications and marketing actions.
So far it’s been launched in our key markets, consisting of the uk, Canada, EEUU, Argentina, Chile, Brazil, France, Germany, Spain and Italy. In 2013, we can present it in South Korea, China, Japan, Australia and Mexico.
The campaign have been received wonderfully, for instance, in December it was utilized in our stand on the World Travel Market, and we were surprised to grasp that there has been an award for the precise use of video as a marketing tool, which was given to Peru.
We received excellent feedback, which makes us more than pleased; this has set a milestone for Peru relating to what we had ever done to advertise our country abroad.
BTN: Which markets to do you notice growing in importance for Peru over the subsequent five years
MCR: Asia and emerging markets equivalent to Russia will gain more importance for us within the next years.
So far Japan is already the biggest Asian marketplace for us at once, but other countries as South Korea are gaining presence available in the market share for us.
This is a mirrored image of the world´s economy; the income in Asian markets is increasing that’s reflected in a far better demand of luxury services and products. On this sense, we’re very interested by spreading to those markets.
This year we’re going to host preliminary activities for the tourism trade inside the emerging Asian countries, consisting of Singapore, Hong Kong, Taiwan and India. We glance forward for the result of this primary approach.
BTN: Peru is known because the leading culinary destination in South America. What do you think that it’s that puts the rustic at the map during this regard
MCR: Yes, and never only South America, Peru was chosen because the World’s Leading Culinary Destination on the last edition of the arena Travel Awards too.
Food is a reason of pride for Peruvians so being recognised for our food is wonderful.
What makes us excellent in gastronomy is the range of native products combined with a brand new generation of very committed chefs that work incessantly to place our cuisine within the world´s eyes, opening top restaurants in a few of the most significant cities.
Peruvians are very exigent with food; many say we now have a troublesome palate once we go abroad.
I think this is able to be another motive too, we don’t accept an “ok” food, we predict our food to be perfect, and this reflects on what the remainder of the sector perceives.
BTN: As you mentioned, Peru was recently recognised by the area Travel Awards. How did it feel to say this prestigious honour How do you’re feeling to be hosting the development later this year
MCR: The arena Travel Awards recognition have been important for us; it was a reason of joy for Promperú and all Peruvians.
This award makes us would like to work harder to position Peru inside the tourism world map, this isn’t just a commitment of Promperú because the country´s tourism board but in addition the commitment of the tourism industry altogether; we work very closely for a similar goal and the consequences are being very positive.
In this feeling, we’re very exciting to be the host of the development this year; this can be a unique opportunity with a view to be very beneficial for everyone. We glance forward to welcoming you all in a number of months.
More Information
For additional information on visiting Peru seriously look into the official website.
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