Managing Director Andrew McEvoy said Tourism Australia was very excited on the prospect of playing a number one part in ‘Australia Week in China’ next year.
“The concept has worked well for Australian tourism in America, with G’Day USA, and makes many of sense given that China is now our fastest growing and Most worthy inbound tourism market,” he said.
“Off the back of the hugely successful launch of our global campaign in Shanghai last year, we have now the numerous benefit of pushing at a door that is already open, with the Chinese ranking Australia primary on their international holiday ‘wish list’.
“We look ahead to working with the govt., industry and our state and territory partners to develop a program for the week so that you can drive tourism from China and support our China 2020 Tourism Plan,” Mr McEvoy said.
Australia Week in China may be held within the second 1/2 2014 to coincide with Tourism Australia’s Greater China Travel Mission, that is expected to draw greater than 120 Australian tourism operators.