Fairmont Hotels & Resorts, which counts notable hotels like Shanghai’s legendary Fairmont Peace Hotel and the recently opened Fairmont Makati as a part of its storied hotel portfolio, has named Carmen Lam as vp, hotel sales and marketing, Asia Pacific.
Lam, who would be based in Shanghai, joins Fairmont during this newly created role to offer sales and marketing direction to Fairmont’s hotels in Asia Pacific and support to the luxurious operator’s burgeoning pipeline of regional development.
“We’re quickly growing our footprint in Asia and are very fortunate to be adding a frontrunner of Carmen’s calibre to our regional management team,” said, Jeff Doane, Fairmont’s vice chairman, hotel sales and marketing.
“With her wealth of hotel related experience and firm understanding of the regional marketplace, she’s ideally positioned to lead our sales, marketing and branding activity throughout Asia.”
With six hotels open and operating in Asia, including three in China, Lam will specialise in maximizing results and driving performance for this dynamic mixture of resort and town centre properties.
She’ll even be chargeable for executing Fairmont’s regional sales strategy, regional brand management, and awareness and marketing activity for brand spanking new hotels including announced Fairmont projects in Jakarta, Bali and several other cities in China.
Lam arrives at Fairmont having previously served as senior vice chairman, leisure & brand sales and marketing for Hong Kong/Macau-based Melco Crown Entertainment.
Over the process a career that has spanned greater than 20 years, Lam has also held a chain of management positions with leading brands in Asia including roles with Shangri-La Hotels and InterContinental Hotels Group.