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MyCEB: Southeast Asia is decided to witness the wrath of Barca

April 6, 2014 • admin

For the 1st time, the highly acclaimed FC Barcelona will make its option to the shores of Malaysia as component of the FC Barcelona Asian Tour 2013.

Organised by B.S.C.S.R.L. DTO. Futbol (M) Sdn Bhd (BSC) and supported by the Ministry of Tourism Malaysia and Malaysia Convention & Exhibition Bureau (MyCEB), the team will battle the Malaysian Tigers on 10 August 2013 at Bukit Jalil Stadium, Kuala Lumpur. The development is anticipated to host 80,000 spectators and draw over 8,000 fans from around the region to Kuala Lumpur. The anticipated national economic impact generated throughout the event is greater than RM 115 million.

Mr. Tony Nagamaiah , General Manager of International Events Unit (IEU), Malaysia Convention & Exhibition Bureau (MyCEB) said, “We are excited that Malaysia was chosen for FC Barcelona’s debut tour to Southeast Asia. That is indeed a historic moment for the throngs of fans in the region especially fans from Singapore, Indonesia, Brunei, Australia, India, Myanmar and Vietnam who’re expected to make their technique to Kuala Lumpur this August. We’re certainly delighted to bring these heroes to town because Asia represents over 40% of the fan base of this legendary football club. With approximately 145million fans within the region, the anticipation leading as much as the development may be nothing in need of exhilarating.”

He added, “Malaysia is increasingly recognised as a destination of choice for such major events with the provision of worldwide-class airports, venues, facilities and never to say the nice and cozy, hospitable spirit of Malaysians. With years of hosting major events, Malaysia has certainly caught the world’s attention.”
“We are constantly in search of avenues to drive tourism into the rustic to support the Ministry of Tourism and Tourism Malaysia’s promotional campaign of Visit Malaysia Year 2014. Last year, Malaysia managed to draw RM916million in tourism spend from tourists visiting Malaysia for major events and with our support of FC Barcelona Asian Tour 2013, we are hoping to draw much more this year,” concluded Mr. Nagamaiah.

MyCEB’s International Events Unit (IEU) is a tender, vibrant division of Malaysia’s Ministry of Tourism that aims to successfully attract, stage and sustain exciting major events in Malaysia.