Abu Dhabi’s tourism industry is planning per week-long promotion of the destination and its expanding offering in Saudi Arabia later this month with a high profile participation at Riyadh Travel Fair to be followed by a 3-city road show.
The promotion, organised by Abu Dhabi Tourism & Culture Authority, is being supported by a variety of industry stakeholders including hotels and resorts, Etihad Airways, headline attractions and a novel integrated wellness facility on Saadiyat Island.
The destination sales blitz begins at Riyadh Travel Fair – the Kingdom’s leading tourism trade exhibition, which runs on the Four Seasons Hotel – Kingdom Tower inside the Saudi capital from April 23rd-26th.
The Abu Dhabi delegation will then move directly to road show presentations to the Saudi travel trade in Riyadh, Dammam and Jeddah.
“We have superb airlift from Saudi Arabia to Abu Dhabi with three providers – Etihad Airways, Saudi Arabian Airlines and NASAIR – now servicing a combined total of 68 scheduled non-stop flights every week from the dominion,” said Mubarak Al Nuami, director promotions & overseas offices, TCA Abu Dhabi.
“This give us huge potential to draw Saudi visitors to our emirate where we believe our product mix will meet their specific needs – one in every of our main focuses now’s to make this target market fully conscious of the truth that there may be now much more to look and do in Abu Dhabi and to steer them to stick with us longer than they currently do on average.”
Saudi Arabia is currently Abu Dhabi’s sixth largest overseas source marketplace for hotel guests.
In the 1st two months of this year some 12,322 Saudis stayed within the emirate’s 141 hotels and hotel apartments and delivered 27,256 guest nights. They stayed, on average, 2.25 nights.