NYC & Company, its long-standing partner American Express and Brand USA are launching a primary out-of-home, digital and social media campaign to encourage Brits and their families to travel to Ny city this summer.
The campaign, under the banner Ny Summer, represents an estimated total media value of $1.1 million and marks the 1st time NYC & Company and American Express have partnered on a global promotion.
“New York City welcomed a record 52 million visitors in 2012 and over 1000000 of those came from the united kingdom – greater than every other overseas country,” said George Fertitta, chief executive of NYC & Company.
“With the recent York Summer campaign, we’re not just renewing our commitment to our most crucial overseas market, we’re also giving Brits one million more the explanation why summer 2013 is the time to go to Ny city.
“From free outdoor events akin to cinema screenings, concerts and theatre to the 14 miles of beaches, botanic gardens and parks around the five boroughs, summer is the ideal time to go to Ny city.”
The Ny Summer campaign runs from May 6th to June 2nd 2013 without-of-home advertising on 500 bus shelters across London.
Bus shelter creative includes graphic imagery of recent York icons including the Statue of Liberty, the Empire State Building, the Brooklyn Bridge, yellow taxicabs and a sandy beach, encouraging consumers to find all that Ny city has to supply this summer.
The British Guide to NYC blog can be strategically hosted on Tumblr, a well-liked phone- and tablet-friendly platform with greater than 102 million users, and could be written by an anonymous British author so as to create an authentic voice and concentrate on aspects of latest York City which will entice repeat British travellers.
Content will include photos and short, easily digestible posts on dining, shopping, entertainment, urban exploration and events, covering both iconic attractions and unique local experiences.
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