Brand USA, the official tourism marketing organisation for the usa of America, today announced the launch of a brand new online agent training program for the united kingdom and Ireland. The us Discovery Program is a web learning tool to enable the travel industry within the UK and Ireland to sell this land like never before.
Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, in addition to experiences and holiday themes to produce an holistic overview of america as a destination and to enable cross-selling on all aspects of sales to the usa of America.
Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognised qualification of experience. The united states Discovery Program aims to assist agents learn more in regards to the USA as a vacation destination, both by way of this vast and sundry country and it’s regions, states and territories, in addition to specialist holiday experiences, resembling winter sport, fly-drive and family holidays.
The online learning environment allows agents complete flexibility during the course, learning of their own time, at their very own pace. There are five regional tests that should be completed before moving onto the specialist modules, that are more experience based. It’s miles when agents pass these quizzes that they become a USA Specialist, akin to a USA Fly-Drive Specialist or a USA Great Outdoors Specialist. This system has launched with three Specialist experience modules – Big City Buzz, the good Outdoors and Winter Sports; over the arrival months further modules, including Foods and drinks, Music/Heritage/Culture, Fly-Drive, Coastal Escapes and Family can be added.
The social side of the innovative platform may also be of benefit to agents. The us Discovery Program’s social functionality integrates with Facebook and Twitter, in addition to being an internet forum where agents can become portion of a community, sharing knowledge, asking questions and interacting with their peers. Members may also be in a position to enjoy exclusive live events and webinars with partners direct from the united states. From video training sessions to live Q&As, there’ll always be something new to guarantee agents are kept up-to-the-minute with the newest from the us of America. Other perks of this system for agents include receiving invitations to wait exclusive events, roadshows and chances to take part in familiarisation trips to the us, which includes the logo USA Megafam.
Through this system, Brand USA aims to elevate awareness of the united states to frontline staff and to focus on the variety of holiday experiences, ensuring America is top of mind when speaking with customers. Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the rustic as a various destination with near limitless experiences still to be explored. By highlighting the rustic as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to advertise the U.S. because the world’s leading tourism destination for UK and Irish visitors.
“We are incredibly excited to be launching this innovative and interactive online training course. We are hoping america Discovery Program will provide agents with the data and talents had to sell america more effectively to their customers,” said Chris Thompson, President and CEO, Brand USA. “By making a platform that enables Brand USA to talk on to the agents we are hoping to provide them a voice to deliver feedback on what they might find useful in future modules. This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to have interaction, and we glance forward to working with them to supply the support and tools they should sell this land, like never before.”
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