Brand USA, the tourism marketing body for america of America, has launched the third phase of the worldwide campaign ‘Land of Dreams’ within the UK.
The campaign may be conducted along side Expedia and should include 30-second TV advert spots with an on-air action for Expedia, supported by digital, out of home and print elements.
The 345 TVR campaign will run until May 30th 2013.
Showcasing the variety of experiences available within the Usa in a fresh and unexpected light, the campaign invites visitors to “Discover this land, like never before”.
Chris Thompson, Brand USA chief executive, said “The UK is a key marketplace for us because the largest overseas market in the case of visitation numbers, and the #1 spending marketplace for america.
“Showcasing the rustic as an exhilarating holiday destination and demonstrating the welcome of the united states on television is extremely important to us.
“We like to invite travellers to find the limitless possibilities america has to supply.”
In the 11 months ending November 2012 there have been 3,484,758 UK visitors to the us.
Brand USA’s objective is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the international market and positioning the rustic as a various destination still to be explored.
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