Brand USA, the official tourism marketing organization for the usa of America, announced the launch of a brand new online agent training program for the united kingdom & Ireland.
The USA Discovery Program is a web learning tool to enable the travel industry within the UK & Ireland to sell this land like never before.
Housed at USADiscoveryProgram.co.uk, agents can find straightforward information on regions and US states and territories, in addition to experiences and holiday themes to supply a holistic overview of america as a destination and to enable cross-selling on all aspects of sales to the united states.
Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognized qualification of experience.
The USA Discovery Program aims to assist agents learn more concerning the USA as a vacation destination, both relating to this vast and sundry country and it’s regions, states and territories, in addition to specialist holiday experiences, reminiscent of winter sport, fly-drive and family holidays.
The online learning environment allows agents complete flexibility in the course of the course, learning of their own time, at their very own pace.
There are five regional tests that should be completed before moving onto the specialist modules, that are more experience based.
It is when agents pass these quizzes that they become a USA Specialist, which include a USA Fly-Drive Specialist or a USA Great Outdoors Specialist.
The Program has launched with three Specialist experience modules – Big City Buzz, the comprehensive Outdoors and Winter Sports; over the approaching months further modules, including Foods and drinks, Music/Heritage/Culture, Fly-Drive, Coastal Escapes and Family can be added.
The social side of the innovative platform can be of benefit to agents.
The USA Discovery Program’s social functionality integrates with Facebook and Twitter, in addition to being a web-based forum where agents can become portion of a community, sharing knowledge, asking questions and interacting with their peers.
Members may also be in a position to enjoy exclusive live events and webinars with partners direct from america. From video training sessions to live Q&As, there’ll always be something new to make certain agents are kept recent with the newest from the U.S. of America.
Other perks of this system for agents include receiving invitations to wait exclusive events, roadshows and chances to take part in familiarization trips to the united states, including the emblem USA Megafam.
Through this system, Brand USA aims to elevate awareness of the us to frontline staff and to focus on the variety of holiday experiences, ensuring America is top of mind when speaking with customers.
Brand USA’s objective in-market is to rekindle the holidaymakers’ love affair with America – reclaiming the USA’s share of the market and positioning the rustic as a various destination with near limitless experiences still to be explored.
By highlighting the rustic as a fresh and unexpected destination, with welcoming and friendly locals, Brand USA’s intention is to advertise the U.S. because the world’s leading tourism destination for UK and Irish visitors.
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