Brand USA and STA Travel have signed a world deal worth $4million over the following two years to advertise america to the youth travel market.
This is the primary time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign.
The USA is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, nevertheless it is aiming to increased sales to the us by 30 per cent over the 2 year period.
The campaign has launched within the UK, Northern and Central Europe, Asia, Australasia and South Africa with a contest for 3 winners to every win a road trip to the us.
The winners may be joined by a qualified film crew that will gain exciting and experiential footage which might be placed online.
The aim is to get under the outside of America and look for what makes the us a singular destination to the youth traveller to allow them to discover this land like never before.
The campaign will largely be driven online across plenty of social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.
STA Travel chief executive, John Constable, said: “We are delighted to be working which includes Brand USA in this ambitious campaign.
“We’ve seen the recognition and insist for america grow exponentially during the last five years and spot this as a chance to carve out a special proposition about USA to the youth audience.
“Brand USA couldn’t have come at a smarter time; the us has needed a consolidated marketing approach for a while and we’re very concerned with working together to advertise a totally special landscape.”
Brand USA is the general public-private partnership answerable for promoting the U.S. as a premier travel destination and communicating US entry/exit policies and procedures.
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