BRAND USA and STA Travel have signed a worldwide deal worth $4million over the subsequent two years to advertise the us to the youth travel market.
This is the 1st time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign. The us is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, but it surely is aiming to increased sales to the us by 30 per cent over the 2 year period.
The campaign has launched inside the UK, Northern and Central Europe, Asia, Australasia and South Africa, with a contest for 3 winners to every win a road trip to america, housed at www.statravel.co.uk/usa-destination-guide.htm. The winners might be joined by a pro film crew to be able to gain exciting and experiential footage that may be placed online. The purpose is to get under the outside of America and seek for what makes the united states a special destination to the youth traveler in an effort to discover this land like never before.
The campaign will largely be driven online across quite a few social media and digital platforms, across college campus activity and throughout STA Travel global retail stores.
STA Travel chief executive John Constable said: “We are delighted to be working at the side of Brand USA in this ambitious campaign. We’ve seen the recognition and insist for the united states grow exponentially during the last five years and notice this as a chance to carve out a novel proposition about USA to the youth audience.
“Brand USA couldn’t have come at a smarter time; america has needed a consolidated marketing approach for it slow and we’re very eager about working together to advertise an extremely special landscape.”
Brand USA chief executive Chris Thompson said: “We are excited to be working with STA Travel on our inaugural Brand USA youth campaign. The youth market is a crucial target for the us as a travel destination; those travellers who visit us now will in future become our repeat visitors, returning to the united states year after year. We work flat out with our Partners to make sure Brand USA reaches a large and various audience and we are hoping that through this partnership the youth market will enjoy discovering this land, like never before.”
Brand USA is the general public-private partnership answerable for promoting america as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organisation’s mission is to extend international visitation to the us while working in partnership with the travel industry to maximize the commercial and social benefits of travel. These benefits include creating jobs necessary to the economy and fostering understanding between people and cultures. For industry or partner information regarding Brand USA, visit www.TheBrandUSA.com. For info about travel to and across the U.s., please visit Brand USA’s consumer website at www.DiscoverAmerica.com.
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