Brand USA, the tourism marketing body for america of America, has teamed up with ESPN to supply an internet sports calendar that is now live to tell the tale the buyer website, DiscoverAmerica.com.
Housed on a brand new specific sports page, the calendar gives users the chance to know which cities are hosting which US physical activities and teams to allow them to plan their holidays accordingly and experience one of the unique and passionate US sporting culture.
The easy-to-use tool provides background information at the teams, in addition to detail about each game and gives relevant news, training and scouting updates.
Brand USA aims to coach and encourage more international visitors to america by showcasing the only that American sport and recreation must offer.
The campaign highlights the variety of sporting experiences available within the United states in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.
Kristin Nichols, associate director, advertising sales, ESPN – Europe, Middle East & Africa said: “Sport is both a worldwide and native institution.
“The competition and cultural bond of sport is shared all over, but individual sports, games, traditions
and teams make up different parts of every country’s cultural fabric.
“This campaign highlights for the world’s fans the truly distinctive sporting culture of the U.S., and the launch of this calendar lets them create one-of-a-kind trips to experience and share in that.”