The president of Brazilian tourist board Embratur, Flávio Dino, has highlighted the financial returns made by the destination in the course of the recent Confederations Cup.
Dino confirmed numbers exceeded expectations, with Embratur recording $329 million in more spending, including income from hotels, food faraway from home, and other related expenditure.
Spending by tourists – Brazilians and foreigners – was estimated by Embratur at $145 million.
“A study by Embratur showed tourism had a miles greater impact than anticipated,” Dino told local radio show Brasil em Pauta.
There were 16 games in the course of the two weeks of the Confederations Cup, with the hosts eventually crowned champions.
“This is significant because a return is immediate and goes straight into the pocket of the entrepreneur within the long chain associated to tourism,” said the president of Embratur, in the course of the interview.
“The long-term return is the principle picture, because the name and attributes of Brazil are reported worldwide in the course of the period of mega-events.”
Dino added: “From the viewpoint of selling international tourism in Brazil, it is a spectacular gain, which might be achieved only with an exceptionally massive investment of resources in television advertising in those markets.”
However, it was not all plain sailing for Brazil, with coverage of the events marred by long running street protests against corruption, rising prices and the perceived miss allocation of oil revenues.
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