Cruise Holidays – the world’s most far-reaching cruise franchise network – showed off a brand new seek its consumer-facing marketing materials, updated franchise owners at the success in their recent Facebook sweepstakes, and rolled out or announced the growth of several programs designed to draw and retain clients, all during Cruise Holidays’ 2013 Mid-Year Meeting, hung on April 12-14, 2013.
Updated Website & Marketing Materials
Cruise Holidays’ website, http://www.cruiseholidays.com, is receiving a makeover, along side the franchise network’s consumer-facing email communications and printed brochures. Cruise Holidays is adding new written content areas – including professionally-written cruise reviews – designed to draw and retain site visitors’ attention. Printed brochures that Cruise Holidays sends to clients on behalf of franchise owners can even evolve to raised attract clients’ attention.
Facebook Sweepstakes
Cruise Holidays continues to coach a base of franchise owners with diverse skill sets on Facebook marketing techniques, and recently wrapped up its second franchise-wide Facebook sweepstakes. This March, greater than 40 franchise owners participated within the sweepstakes, giving consumers the danger to win a free AmaWaterways European river cruise for 2. The sweepstakes was available via desktop in addition to through mobile devices – important because daily usage of Facebook via mobile now exceeds desktop usage.
Cruise Holidays provided comprehensive training for the participating franchise owners, including a way to install the sweepstakes app on each in their pages, a whole graphics package and one-on-one coaching in the course of the month so franchise owners could maximize their marketing efforts. Greater than 20,000 people registered for the sweepstakes, with 97% of these entries coming from Facebook.
Cruise Holidays Hosted Cruise Program & Cruise Holidays Cruise Values
On the operations front, Cruise Holidays unveiled a brand new hosted cruise program that gives its clients with three distinct advantages. Each sailing comes with the services of a concierge host, a non-public cocktail reception and an exclusive shore event at no additional cost. Cruise Holidays is currently partnering with eight cruise lines on this new program: two contemporary, and 3 premium and 3 luxury cruise lines.
“At the center of it, we’re a cruise franchise network, and that continues to be our core business,” said Tom Baumann , President of Travel Leaders Leisure Group, which Cruise Holidays is part of. “But to extend our competitive edge, we’re increasing our portfolio of programs that more easily enable our cruise experts to function full-service, end-to-end travel professionals. The programs we’re providing are turnkey, letting them spend less time researching and more time selling,” added Baumann.
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