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IHIF: Johannesburg Tourism arrives in Berlin

April 8, 2013 • admin

Joburg Tourism is at it again. So as to promote tourism investment opportunities within the city, MMC Ruby Mathang is leading a delegation to Berlin where the town of Gold would be participating within the 16th International Hotel Investment Forum.

“As the city’s leadership, we recognise that tourism is a vital economic growth imperative and a fantastic catalyst for building a colourful city.

“We also appreciate our role to create an enabling and supportive environment wherein the non-public sector can thrive and feel confident to speculate within the tourism sector and create new and plenty-needed jobs,” explained Mathang. 

“The City of Johannesburg’s leadership is therefore committed to offering a favourable climate for investors, creating opportunities and offering incentives as a way to make this city an engaging destination for them.”

Following on from the International Hotel Investment Forum, the Joburg Tourism team will then be participating inside the annual ITB, one of the most world’s leading travel trade shows, to be able to be happening in Berlin from March 7th-9th. 

Joburg Tourism’s participation in international trade shows forms portion of its way to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas. 

“As ITB is likely one of the largest global platforms for the leisure travel market, we can once more be presenting Joburg’s position as a colourful, cosmopolitan all year round destination for business, leisure and lifestyle, using the chance to launch our Autumn Campaign, entitled “Explore Experience Enjoy Joburg q4,” added Phelisa Mangcu, acting chief executive, Johannesburg Tourism.