Turismo de Lisboa, the tourism body accountable for promoting the Portuguese capital, has appointed Hume Whitehead to deal with its public relations activity within the UK following a competitive pitch.
The agency may be chargeable for raising the profile of Lisbon as a “must see” European city and highlighting the variety of its attractions.
Hume Whitehead director and co-founder, Sue Whitehead, who might be leading the account, said: “We are very excited to were selected to support Turismo de Lisboa inside the UK market.
“Not only is Lisbon a very beautiful and cosmopolitan city with a stupendous year round climate and unique heritage however it has probably the greatest price-quality ratios in Europe and we glance forward to helping UK travellers discover everything that it has to provide.”
The “capital city by the sea” attracts five million visitors annually.
With its warm year-round climate, rich culture, and gastronomy in addition to a thrilling year round calendar of festivals and celebrations, Lisbon is the very best choice for brief breaks and holidays in addition to meetings and events of all sorts.
Paula Oliveira from Turismo de Lisboa added: “The UK is a concern marketplace for Lisbon and it was important for us to choose a partner with both the experience and keenness to construct awareness of our dynamic city.
“With their creative ideas, we’re confident that Hume Whitehead can assist us drive UK visitors to Lisbon to new heights.”