The Northern Territory government and Qantas have reached a landmark $7 million cooperative agreement to advertise the territory within Australia and at the international stage.
Minister for tourism and major events Matt Conlan said the agreement will market the Northern Territory as a number one tourist and event destination to the arena.
“This is the largest airline marketing partnership within the Territory’s history,” Conlan said.
“The three-year agreement will target key markets including Australia, US, Japan, Uk and America, and other international regions using a number marketing strategies.
“The Qantas story has its roots within the Northern Territory and it is just fitting that this partnership will result in growth for the airline and for the NT,” Conlan added.
“The agreement will attract more visitors to the Territory, create more jobs and boost the economy.
“The Country Liberals Government vision is to draw 1.7 million visitors to the Territory annually by 2020, about 400,000 greater than we receive currently, and this partnership can assist deliver that outcome along with one of the vital world’s most precious airlines.
“The partnership will make the NT more visible with the Qantas Group in international and domestic markets all year round.
“The deal also allows the Northern Territory to work with other states which have partnered with Qantas to advertise Australia and inspire further regional visitation to the NT.
Qantas Executive Manager International Sales Stephen Thompson said the agreement will deliver huge dividends for the Northern Territory, particularly for inbound tourism.
“Tourism is a large economic driver for Australia, creating jobs and promoting investment and development and Qantas plays a big role in supporting that economic contribution,” he said.
“We are extremely happy with this new partnership on the way to increase visitor numbers and tourism spending around the Northern Territory.”
The partnership will include campaigns advertising special air fares and promotions around major events and activities, and there’ll be a powerful concentrate on digital platforms including online and social media.
Today’s announcement follows similar deals between Qantas and New South Wales and Queensland, and takes the airline’s total joint investment in tourism to $49 million over three years.
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