The Ritz-Carlton Hotel Company is launching a completely-integrated social media campaign which will offer visitors a singular interactive experience. at ATM The move is per The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an atmosphere where they spend increasing amounts of time.
As component of the posh hotel company’s social media outreach in the course of the Middle East’s largest travel trade event, The Ritz-Carlton has members in their social media engagement team present on their stand at ATM. Throughout the @RitzCarlton twitter handle, the team will provide live content and updates from the development. With a sizeable choice of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, this can be a perfect platform to initiate and build brand conversation relevant to the fair.
The introduction of a dedicated ‘Tweet Bar’ at the Ritz-Carlton stand HC5240 located within the Arena Hall, will give the brand’s global Twitter following access to news from the development because it unfolds in Dubai, including highlights from exclusive talks and seminars. Further, visitors checking in at ATM on Foursquare will receive pointers on one of the best things to determine and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels within the city. The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and supply engaging information relevant to their guests. This may be dropped at life at ATM where a sequence of QR codes can be utilized to download property insights, including recipes from chefs and guided tours of hotels.
“Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stick with You’ brand philosophy. We wish to enrich the experience on the show for visitors, as well as being an awesome luxury travel information resource for our Twitter followers by providing news because it is occurring from the show,” said Chris Gabaldon, Chief Sales and Marketing Officer for The Ritz-Carlton Hotel Company. “Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live increasingly in their lives within the digital space. Use of Facebook alone already stands at 40% of time spent online inside the UAE, 30% in Kuwait and 21% in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”
The Ritz-Carlton has a proven track record of using social networking platforms to construct and enhance the logo and produce people together inside the same physical space or event. It successfully used Twitter to underscore its central role at global events corresponding to Toronto International Film Festival and IMEX America, whilst broadcasting and conversing in regards to the brand’s messages on a big scale and likewise drawing foot traffic to physical spaces by engaging with other attendees.
The effectiveness of The Ritz-Carlton social media direction and content has resulted in significant year-on-year increases across all leading platforms, including Facebook which has jumped 118 percent to a couple of million fans around the company’s brand page and 48 hotel Facebook pages. To boot, the emblem Facebook Page’s year-over-year growth in “People Talking About This” went up 746%.
“The Ritz-Carlton philosophy is built round the concept of providing unique experiences for our guests on the way to leave indelible memories they put off from every visit to 1 of our hotels. With the ongoing growth and influence of social media – on both a neighborhood and global scale – we’re seeing this amplified online greater than ever before,” continued Gabaldon.
“It is therefore essential for us to stay relevant to the patron and be strategic and sensitive in regards to the ways that we engage within the space. The Ritz-Carlton brand carries expectations of excellence, and that i can proudly say that while each of our social channels perform in several ways, all of them convey a truth and authenticity that may only be conveyed by us. We reap great have the benefit of being part of the web conversation and learn much by being attentive to guest feedback. The following portion of our continued strategy makes a speciality of developing additional global social media assets and online engagement channels to succeed in a broader audience of geographies and demographics, incorporate more video, and play host to user generated content for our guests who would like to share their Ritz-Carlton experiences inside the digital space.”
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