The survey asked global respondents from over 70 countries, to spot the important thing influencing factors of their decision making process, when settling on both leisure and business travel destinations.
Petra Malenicka, Vp, CNN International Ad Sales, Western Europe said, “Destination branding has become one of the competitive aspects of today’s tourism industry and these insights are valuable for countries trying to market themselves because the destination of choice for travellers.”
“That security and safety is significantly more important for respondents than the price of travel, even in austere times, is a hallmark that, in times of regional unrest, the pendulum has swung. Tourist boards will clearly continue to have an important role to play in shaping international perceptions in their country to encourage tourism growth,” she added.
‘Price’ ranks second in travel decision making, reflecting the ongoing impact of the industrial crisis on consumers. Yet despite this, the newest UNWTO growth predication figures confirm the resiliency of a buoyant global tourism sector.*
According to the consequences, respondents aren’t just price conscious, also they are discerning. ‘Reputation’ is the third most considered factor for respondents considering travel destinations.
The results demonstrate the appeal of the united kingdom from a commercial perspective:
· The united kingdom is one of the top 5 countries globally, on the subject of being “attractive for business investment opportunities”.
The UK leads Europe for safety and is seen as a developed, hospitable destination:
· 46% of worldwide respondents confident of a hassle-free stay
· 43% of worldwide respondents cited the UK’s reputation of being ‘most established and welcoming’ for tourists as a explanation for visiting.
The UK is likewise well positioned in relation to attracting international travellers inside the immediate future.
· 38% of world respondents told CNN they’d consider a trip to the united kingdom within the next year, positioning the rustic second only behind the united states in a listing of the highest 25 destinations most of the time to be visited within the next twelve months.
“The results paint a good picture for the united kingdom relating to global perception, and should indicate the rustic is definitely positioned to make the most of the nice and cozy glow left by a successful Olympic year”, added Malenicka.
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