The survey asked global respondents from over 70 countries, to spot the important thing influencing factors of their decision making process, when picking out both leisure and business travel destinations.
Petra Malenicka, Vice chairman, CNN International Ad Sales, Western Europe said, “Destination branding has become one of the vital competitive aspects of today’s tourism industry and these insights are valuable for countries trying to market themselves because the destination of choice for travellers.”
“That security and safety is significantly more important for respondents than the price of travel, even in austere times, is a trademark that, in times of regional unrest, the pendulum has swung. Tourist boards will clearly continue to have an important role to play in shaping international perceptions in their country to encourage tourism growth,” she added.
‘Price’ ranks second in travel decision making, reflecting the ongoing impact of the commercial crisis on consumers. Yet despite this, the newest UNWTO growth predication figures confirm the resiliency of a buoyant global tourism sector.*
According to the effects, respondents aren’t just price conscious, also they are discerning. ‘Reputation’ is the third most considered factor for respondents considering travel destinations.
The results demonstrate the appeal of the united kingdom from a commercial perspective:
· The united kingdom is probably the top 5 countries globally, with regards to being “attractive for business investment opportunities”.
The UK leads Europe for safety and is seen as a developed, hospitable destination:
· 46% of world respondents confident of a bother-free stay
· 43% of worldwide respondents cited the UK’s reputation of being ‘most established and welcoming’ for tourists as a cause of visiting.
The UK can be well positioned in terms of attracting international travellers inside the immediate future.
· 38% of world respondents told CNN they might consider a trip to the united kingdom inside the next yr, positioning the rustic second only behind the united states in an inventory of the highest 25 destinations probably to be visited within the next year.
“The results paint a favorable picture for the united kingdom relating to global perception, and should indicate the rustic is definitely positioned to profit from the nice and cozy glow left by a successful Olympic year”, added Malenicka.
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