The city of Tshwane, South Africa, is pursuing sports and events tourism if you want to reposition town’s brand and introduce the city to the worldwide sports tourism industry.
The city’s wonderful climate, well-kept sports venues, passionate spectators, and a wealth of sport champions makes town an ideal host for any sporting code.
Nomasonto Ndlovu, Strategic Executive Director for the Communication, Marketing and Events Department of the Tshwane Metro, says the town is moving directly to a brand new fairway, so that you could speak, in its destination marketing. “Independent research has shown that the sports event arena is growing faster than the national gross domestic product rates around the globe, and as a municipality we feel that for the town – its residents and businesses – the prospects for the longer term during this sports tourism market are promising.”
Setting the town in this path was the inaugural Tshwane Open on the end of February on the Els Club Copperleaf Golf Estate in Centurion. The inaugural Tshwane Open 2013 was co-sanctioned by the eu Tour in association with the light Tour. In the course of the golf tournament, held from February 28 to March 3 on the Els Club at Copperleaf, a field of 156 players all chased the 1.5 million euro prize money.
It is the largest single investment town has ever made because the 2010 FIFA Soccer World Cup and is a sign that town recognizes sports tourism as a strategic platform to construct the destination brand of the Cithat Tshwane, an event the town will host for 3 years.
Tshwane has over 15 golf courses which are on par with the smartest on the planet, and it has hosted numerous professional and amateur events. The town is renowned for its blue skies and delightful natural surroundings and a favourite meeting place for a lot of golfers who want “to break out from all of it.”
The Union Buildings will later this year come to life with the roar of bike engines when the world’s most prestigious and challenging freestyle motocross competition, the Red Bull X-Fighters World Tour, expands to South Africa. The long-lasting Union Buildings will play host to the tour within the year this famous Sir Herbert Baker architectural landmark celebrates its centenary.
The city of Tshwane may be the last stop at the six-stop tour and may bring something to the Union Buildings that not many South Africans tend to have seen of their lifetime – the world’s best freestyle motocross riders performing gravity-defying, breathtaking tricks inside the air above what many consider Sir Herbert Baker’s greatest achievement.
Tshwane has also played host to lots of other local, national, and international sports. The various more memorable ones were the Rugby World Cup, Cricket World Cup, All Africa Games, World Tug of War Championships, World Junior Chess Championships, and the International Karate Championships. Probably the most memorable of all of them was the 2010 FIFA World Cup, when Tshwane was named by FIFA as the most effective host cities to 1 of essentially the most spectacular physical activities ever at the African continent.
Tshwane boasts world-class sporting facilities such as:
– SuperSport Park Cricket Stadium – during this venue with a 22,000 capacity in Centurion, the Proteas wrapped up their test series against Pakistan with a three-0 white wash last month.
– Loftus Versfeld Stadium – this can be the house ground of the Blue Bulls and Mamelodi Sundowns. The Bulls, who’re topping the log of the Super Rugby (South African Conference), recently hosted Australian Western Force and the Stormers and won both matches. The Premier Soccer League, struggling to out fit the Sundowns, also play their home games at this ground.
– High Performance Centre – The HPC on the University of Pretoria is Southern Africa’s first elite one-stop sports facility. It was launched in 2002, and the heart is the learning ground for tomorrow’s sporting champions and the venue of choice for sport professionals and enthusiasts alike, including the hot Olympic Champions like Cater Semenya and the South Africa four – James Thompson, Matthew Brittain, John Smith, and Sizwe Ndlovu – that stunned the sector by winning gold on the 2012 Summer Olympics.
From the learning facilities to medical services, accommodation and food, the HPC offers everyone the chance to enjoy its awe-inspiring environment. The role of the HPC may be divided into two inter-related parts: the TuksSport Academies and to give a venue for top-profile international and native athletes and teams for pre-season and pre-event training.
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