Tourism Australia will perform luxury travel trade event, Travelweek, this week as portion of its efforts to reinforce relationships with leading travel operators and inspire more Brazilians to experience Australia’s unique attractions for themselves.
Brazil is a concern growth marketplace for Tourism Australia because it pursues a goal of tripling Brazilian visitor expenditure in Australia by 2020. Australia is an increasingly popular destination for affluent Brazilian travelers, with visitor numbers growing 6.5% to 31,370 inside the year to January 2013.
“Travelweek, as one of the vital important events for Latin America’s luxury travel industry, presents an excellent chance to fulfill with operators, develop new relationships and strengthen existing partnerships,” said Tourism Australia Vp, The Americas, Jane Whitehead, who will attend the April 16-19 event.
Mrs Whitehead said Tourism Australia’s growth strategy for the Brazil market was fascinated with a number of opportunities. “We are developing consumer marketing activities in partnership with airlines, industry and media partners to advertise higher awareness of why there’s nothing like Australia for a memorable vacation.
“We also desire to encourage agents to accomplish our Aussie Specialist training program, which enables them to extend their understanding of Australia’s outstanding range and quality of vacation options and help them sell the destination confidently.
Interest in Australia is growing and 4 Brazilian tour operators will travel to Sydney later this month to wait the Australia Tourism Exchange (ATE), the premier event for operators from around the world to satisfy with Australian operators as they showcase their product and services.
“Australia has always been a favored destination for Brazilian students and adventure travelers, and more Brazilians are discovering that Australia also offers exceptional luxury vacation options that combine fine accommodations set in spectacular locations with excellent food and wine,” Mrs Whitehead said.
“It’s never been easier to go to, with improved flight options including direct flights with Qantas and LATAM in addition to convenient connections with South Africa Airways, Aerolineas Argentinas, Qatar Airways and Emirates Airline. Brazilian travelers now have access to the e676 electronic tourist visa and, for those researching their trips, the web site Australia.com was translated into Portuguese and is jam-packed with useful information and inspiration.”