Representatives from the likes of Wimbledon, Westfield UK and Historic Royal Palaces are in India this week, encouraged by the emergence of the rustic as a first-rate player when it comes to visits to friends and household across Britain.
They are there as portion of VisitBritain India Mission 2013.
The national tourism agency is hosting its annual trade extravaganza in Mumbai and New Delhi, and is derived after Prime Minster David Cameron’s visit to the rustic.
The Mission provides UK suppliers with the chance to fulfill over 200 agents from across India, promoting British holiday destinations, tour packages and attractions from around the UK, highlighting the price-for-money deals, family attractions and unique experiences available to Indian visitors inside the lead as much as their popular summer break.
Latest figures for India suggest that 2012 witnessed a record numbers of ‘visits to friends and relatives’ in addition to general ‘holiday’ trips.
With the primary three quarters of 2012 showing a 10 and 6 per cent rise respectively. Britain has always been a first-rate beneficiary of outbound travel from this market with worthwhile performing quarter being April-June 2012 (the most important holiday season for Indians) where 145,000 visits happened.
This represents a 10 year high, with expectations that 2013 will continue this growth.
In 2011, 355,000 Indian residents visited Britain spending £318 million, almost 100 per cent more visits than in 2000, with a considerable collection of bookings made through trade.
By 2020 Britain’s ambition is to draw a different 150,000 visits and this growth will deliver an ambitious 40 per cent increase, equating to 500,000 trips.
Keith Beecham, overseas network director, VisitBritain said: “The acclaim for visits to relatives and members of the family played a big part in tailoring the content for our 2013 India mission.
“We may also help foster relations with key trade who may help us achieve our ambitious targets for visitors from the region.
“We’re putting family friendly British businesses in front of decision makers, generating growth from a high spending region.
“Our research also means that potential visitors desire to see greater than just London and the Indian Trade mission will look to coach the industry, ensuring they know all there’s to grasp about Britain.”
British High Commissioner, James Bevan KCMG said, “The links between the British and Indian tourist industries, so enthusiastically promoted by VisitBritain, make an important contribution to the special partnership between the united kingdom and India that high Minister Cameron described on his recent visit.
“For many folks, tourism is front door to every other’s countryside, culture and character.
“The UK offers a feast of opportunity for Indian travellers, be it as a family holiday, as a weekend stopover after a work trip, or a surprise getaway with all of the luxuries of the high life.
“Our friends from India will enjoy a warm welcome, a gamble to work out things both familiar and unexpected, or simple indulgence in creature comforts in a house faraway from home.”
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