WAYN has revealed the tip seven dream destinations on earth as chosen by its 21 million users worldwide.
The destinations will fight it out for pole position in a user vote this month.
The seven global hot spots are Indonesia, Fiji, South Africa, Dubai, India, Brazil and Turkey.
The nominated destinations (both cities and countries) were selected by employing a mix of market research data and tracking user engagement on WAYN.com.
“Most recently, India saw a rise choice of interest, both for business and leisure travels in destinations reminiscent of Delhi, Punjab, Uttrakhand and Kashmir,” said Jerome Touze, co-founding father of WAYN.com.
He added: ‘’Brazil was also voted favourite destinations in Latin America, with 40% of respondents from a panel of 38,000 users saying it’d be their first choice in South America.
“It can be interesting to determine which destination will achieve the head spot in terms of our user vote but being nominated within the top seven is already a good recognition of the work these destinations are doing.’’
Dubai is in a really strong position with over ten million tourists having travelled there in 2012, its highest ever annual visitor figure.
The department of tourism and commerce marketing revealed a 9.3 per cent increase inside the variety of visitors to the Emirate in 2012.
WAYN’s 21 million users may have the possibility to vote for his or her favourite destination within the next two weeks, out of the seven listed, with prizes up for grabs for people who vote.
Additionally, each nominee will receive US$70,000 of selling promotion globally, out of a US$500,000 marketing contribution from Where Are You Now
Touze said ‘I’m extremely desirous about this campaign.
“We are in a singular position whereby now we have data on over 21 million users in over 193 countries who communicate regularly with each other about their trip plans – where on the earth they would like to move and what they need to do after they get there…
“Going forward, we intend to roll out more leading award recognitions for the travel and tourism industry, so watch this space!”
WAYN has developed an exclusive microsite for the campaign, which works live today.
The nominated destinations will receive exposure on WAYN, media coverage and extra market research insight for his or her destinations.
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