A variety of high-profile European travel organisations and businesses will exhibit in Brazil for the inaugural World Travel Market Latin America, occurring in São Paulo this April.
World Travel Market Latin America, the leading global event for the Latin American travel industry, reveals that interest from European exhibitors started following the choice of the German National Tourist Board to become an official country partner for the development.
The importance of Brazil as an outbound marketplace for Europe has prompted the eu Travel Commission to take a stand at a Brazilian travel show for the primary time in its 65-year history.
The ETC is a not-for-profit organisation which promotes Europe to the realm, and is funded by its 33 National Tourism Organisation members.
ETC will host a variety of events at World Travel Market Latin America, including a sequence of think-tanks with a view to explain the appeal of Europe as an extended-haul destination for Brazilian travellers under the tagline “Discover Europe”.
ETC is inviting senior speakers from key European travel associations, tourist boards and the non-public sector.
ETC members include France, Spain and Germany in addition to emerging destinations comparable to Montenegro, Latvia and Estonia.
Furthermore, Eurowelcome, a UK and Ireland inbound specialist with offices in London and Edinburgh, is exhibiting.
It provides services to leisure and MICE individuals and groups, with a expert team for pro football teams coming to the united kingdom.
Elsewhere, Russia is definitely represented, with St Petersburg Tourism and GrandRus Tours highlighting the attractions of Russia’s second-largest city to the Brazilian market.
Austria Trend Hotels & Resorts is another first-time exhibitor.
It has thirty properties in Austria, including family-run properties, romantic palaces or designer city hotels.
Santa’s Resort Kakslauttanen in Lapland, Finland, may be targeting Brazilian fans of dad Christmas.
The year-round resort includes several attractions like Santa’s own house, where Santa receives visitors in the course of the winter time.
In summer-time the visitors can exercise in Santa’s resort gold panning with Santa’s Elves.
Another advocate of Scandinavia exhibiting for the primary time is Trans Nordic Tours.
Based in Denmark, it provides inbound services in ten countries within the region, including Greenland, Iceland and Lithuania.
Hungary, Czech Republic, Poland and Slovakia will join forces under the ‘European Quartet, One Melody, Central Europe Four’ slogan, promoting the delights of Central Europe.
Italy will enjoy a powerful presence on the show with both the regions of Veneto and Toscana taking their very own pavilions alongside ENIT – the Italian Ministry of Tourism.
Reed Travel Exhibitions director WTM Latin America Lawrence Reinisch said: “Interest within the first World Travel Market Latin America was outstanding.
“We are especially pleased to bring a few European exhibitors to Brazil for the primary time.
“This high level of first time interest demonstrates the facility a Reed Travel Exhibitions event has to endorse and enhance a market in addition the worldwide power of the area Travel Market brand.
“The new exhibitors and buyers dropped at the region by WTM Latin America will see a considerable amount of extra business conducted benefiting both the Brazilian inbound and outbound markets.”
WTM Latin America will host some 1,000 exhibiting companies from all over the world, and is predicted to draw greater than 7,000 visitors over the 3 days of the show; April 23rd-25th 2013.
For Leisure, MICE and Business Travel, WTM Latin America would be the platform for the Latin American travel industry to conduct business and become probably the most important regions within the global travel and tourism industry.