Accorhotels.com, the web multi-brand and multi-destination reservation website for Accor hotels, continues its development as a key actor of e-tourism. The web site traffic increased by 25% from 2010 to 2012. Greater than 100 million persons visited the web site last year. 10 online booking are registered every minute.
Its success is predicated on its adaptations to the local specificities and to customers’ expectations. The web site is supplied in 14 languages and thru 31 geo-localized versions. The gang will launch 2 new languages in 2013: a Turkish and an Arabic version.
Remy Merckx, Accor Online Sales Director explains the website’s benefits from a customer perspective: “It is the neatest place to book one of the vital Group’s brands. We guarantee the simplest price and the last room availability. Clients book additional services (champagne, express breakfast, late check-out, …) and other activities on site as a result of the pre-stay email.”