Choice Hotels has has added 88 newly opened franchised properties to its portfolio through the first quarter of 2013. Additionally, the corporate has executed a complete of 83 new domestic contracts inside the first quarter of 2013, a 30-percent increase over an identical period of the prior year.
During the primary three months of 2013, openings include hotels in 28 U.S. states and 11 countries, adding greater than 6,500 guestrooms to the company’s existing rooms which stand at greater than half one million. The alternative Hotels portfolio of franchised hotels offers business and leisure travelers an entire spectrum from premium economy to upscale hotels and resorts.
“We are especially pleased by the positive reception we’ve seen to our upscale brands, in addition to the numerous traction we’re gaining in major urban markets,” said David Pepper, senior vice chairman of world development for Choice Hotels International. “Across all brands, the improvement environment has improved for brand spanking new construction, lots in order that we believe 2013 is heading in the right direction to be considerably stronger than last year for franchise development.”
Ascend Hotel Collection, a membership program created from exquisite independent hotels, continued its exceptional growth into the primary quarter of 2013, with 28 new membership agreements signed when compared with three membership agreements in the course of the same time last year. Much of this growth have been attributed to Choice Hotels International’s strategic marketing alliance with timeshare company Bluegreen Vacations.