Choice Hotels International, Inc, among the world’s largest lodging franchisors, today announced that it has entered right into a global corporate agreement with Booking.com, a number one online travel agency (OTA), that pulls over 30 million unique online visitors from both leisure and business markets worldwide.
This agreement with Booking.com expands the reach of the alternative Hotels brands to millions of shoppers in 180 countries and helps Choice Hotels develop future business relationships, especially within the international arena where Choice Hotels has a robust presence.
“Our guests are constantly changing the manner they shop for and book hotels. Choice Hotels is to ensure that we stay alongside of consumers and offer the most effective rates and options online to satisfy their needs. That’s why we’re extremely pleased to be working with Booking.com to further strengthen our distribution platform” said, Robert McDowell, senior vice chairman, global distribution and loyalty, Choice Hotels International. “Since Booking.com is understood for its great product, international customer base and price effectiveness as an OTA, we’re certain to see much more traffic to our franchisees hotels.”
The agreement also provides both parties with flexible terms and selection Hotels with the chance to diversify global relationships with leading OTAs and expand its online presence to achieve new customers and continue driving record traffic to its franchise hotels. It also gives consumers who’ve Booking.com as their preferred online travel site, access to approximately 6,200 hotels worldwide the selection Hotels system.