Choice Hotels is launching SkyTouch Technology, a brand new division that develops and markets cloud-based technology products to assist hoteliers industry-wide improve their efficiency and profitability.
SkyTouch Technology launches with the market introduction of SkyTouch Hotel OS, a brand new property and rate management solution that pulls on Choice’s award-winning choiceADVANTAGE property management system for handling reservations, guest stays and rates on any device with an online connection.
Under Choice’s development, choiceADVANTAGE has become the foremost typical cloud-based property management system on the earth, with greater than 5,500 successful installations in Choice-branded hotels worldwide.
SkyTouch Hotel OS offers a number of the same functions of the choiceADVANTAGE property and rate management platform, in addition to the facility to glue seamlessly with other systems utilized by chain and independent hotels.
Choice franchisees will continue to benefit from the exclusive benefits of choiceADVANTAGE, including integration with ChoiceHotels.com, Choice central reservation systems, the selection Privileges loyalty program and other Choice systems.
“Since its introduction by Choice Hotels in 2003, choiceADVANTAGE has set the industry standard for ease-of-use, functionality and affordability,” said Stephen P. Joyce , president and chief executive officer of Choice Hotels International. “choiceADVANTAGE have been so effective for Choice franchisees that other hoteliers, including chains and independents all over the world, have asked to exploit it. It’s a significant milestone for the corporate that we will be able to now offer an identical system via SkyTouch Hotel OS.”
“Choice has made significant financial and strategic investments in a broad range of technologies – from emerging mobile platforms to central reservation system delivery – that play to the company’s franchising strengths,” Joyce said. “Those investments have positioned Option to plant the seeds of recent initiatives and accelerate the pace of innovation. We believe that launching SkyTouch Technology as a separate line of economic aside from our core hotel franchising operations gives the division the independence it must offer custom solutions and high levels of support, service and security to all its users.”
Ric Leutwyler , an accomplished executive who brings decades of expertise within the hospitality and technology industries, will lead SkyTouch Technology as division president.
“The industry is seeking affordable, full-featured, above-property solutions that provide proven performance and reliability,” said Leutwyler. “Choice Hotels identified that gap and filled it for its franchised hotels when it developed choiceADVANTAGE. Now the corporate has created SkyTouch to fill it for chains and independents. Way to Choice’s long history of successful technology innovation and the experienced team that joins the SkyTouch Technology division from other divisions of Choice, we’re able to hit the floor running and immediately provide solutions that hotel operators need without the investment required by other software packages.”