Club Med – the unique all-inclusive resort company with greater than 78 resorts worldwide – launches a brand new global campaign surrounding “happiness,” a philosophy that’s been within the brand’s DNA for the past 60 years. The campaign is launching in 47 countries worldwide in 22 languages, including the U.S. This breakthrough campaign highlights the individuality of Club Med vacations through a contemporary, surprising and participative approach that differentiates the emblem from the market. The campaign is dropped at life through 16 visual metaphors and invites everyone to visualize their very own happiness through a brand new tagline – “And What’s Your Idea of Happiness”
The main creative includes 16 visuals whose dreamlike dimension harnesses the facility of imagination, enabling Club Med to speak the intensity of the sensations and emotions that guests will experience. The tagline invites people to ponder their very own, more modern and participative idea of happiness, which has evolved with society and the arrival of the digital age. Additionally, the campaign highlights Club Med’s specific and indisputable strengths inside the type of activities offered inside the “all inclusive” concept, and shared moments through special occasions with friends and family.
“Today, happiness is participative – everyone ought to be in a position to give their very own vision, their very own idea of happiness,” said Jerome Hiquet , CMO of Club Med North America.” This creative approach enables Club Med to update your complete values that form the brand’s DNA, while helping guests to satisfy their very own ideas of happiness through a singular Club Med vacation and experience.”
The new campaign launches within the U.S. through a multiphase 360 degree disruptive approach via advertising outlets including large building scapes, digital displays in airports, magazine ads, experiential events in partnership with Shape, Self and Family Fun magazines and travel agencies. The emblem could also be engaging valuable customer communities by revealing the campaign through fresh tactics from media blitzes in key markets to intimate events for prime clients and brand ambassadors. Because the campaign asks the question, “And What’s Your Idea of Happiness”, Club Med is inviting guests and fans to share their ideas of happiness and notice what other have shared on our wall of happiness www.IdeaOfHappiness.com. The campaign will additionally be delivered to life through social media initiatives increasing the virality of the campaign.
In 1950, Club Med was built at the vision of its two founders, Gerard Blitz and Gilbert Trigano, saying, “The goal of life is to feel free. The time to be at liberty is now. And where to be at liberty is here.” And today, throughout the new campaign, Club Med maintains this vision.
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