Hilton Worldwide has announced it’ll introduce its fastest growing full-service brand, DoubleTree by Hilton, to Australia when it re-brands four Northern Territory hotels on May 1st.
The country’s first three DoubleTree by Hilton hotels: DoubleTree by Hilton Darwin, DoubleTree by Hilton Esplanade Darwin, DoubleTree by Hilton Alice Springs will open alongside Hilton Darwin within the Territory.
“We are delighted in order to introduce the DoubleTree by Hilton brand to the Australian market and so as to add another Hilton Hotel & Resort within the region’s most important areas of growth,” said Ashley Spencer, vp, operations, Australasia, Hilton Worldwide.
“We had been trying to enter into the Northern Territory for a while and are committed to creating these properties the leading full-service hotels available in the market.”
The Northern Territory hotels are each located at the doorstep of a few of the foremost incredible tourism experiences Australia has to provide, in addition to being in prime locations for business travellers within the mining and resources sectors.
Darwin is the capital of the Northern Territory and the gateway to legendary outback destinations equivalent to the Kakadu National Park and the Katharine Gorge.
With a multicultural population of just 129,000, Darwin is famed for its laid-back lifestyle, markets and festivals, Asian cuisine and enormous natural harbour – bigger than Sydney’s.
Alice Springs is found within the ‘red centre’ of the vast Australian continent and is the departure town for visiting Australia’s famous red rock Uluru, a five-hour drive from town centre.
“The launch of DoubleTree by Hilton in Australia – our 30th country and sixth continent – marks the start of an awfully exciting expansion for our brand,” said John Greenleaf, global head, DoubleTree by Hilton.
“We are thrilled to open not one, but three hotels in Australia’s extraordinary Northern Territory and watch for introducing Australian travellers to the very best level of caring service synonymous with DoubleTree by Hilton – epitomised by our warm chocolate chip cookie welcome for each guest at check-in.”
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