There is nothing small concerning the first quarter results for Small Luxury Hotels of the realm, that’s maintaining its outstanding success in 2013 with steady business growth.
Following the right year in SLH’s 21 year history in 2012, the logo has reported a year on year six per cent increase in room nights booked and has added properties everywhere to its outstanding portfolio.
Over an identical period, the common room rate has fallen by four per cent year on year to £213 per night as SLH customers continue to demand value for money from their luxury hotel experience and remain careful with their spending.
There has also been fantastic growth in membership to The Club and with a brand new Chinese website launching this summer, the variety of Club Members is anticipated to extend even further.
“In 2012 we had a whole lot to discuss – to have our most successful year so far in the course of a world recession is not any small feat,” commented Paul Kerr, chief executive, SLH.
“The team this year has lofty goals, and that’s to construct at the success of 2012.
“Fortunately, we’re reaching those goals, mainly as a result of our guest recognition club.
“The Club, with a 3 tier structure including Special, Loved and Honoured levels, gives members fantastic benefits the more they stick with us.
“We have welcomed over 19,000 Club Members in quarter one this year; a 52 per cent increase on last year bringing us to a grand total of over 216,000 Club Members.
“Reservations from members have also grown by 11 per cent from last year, that’s remarkable,” he concluded.