GTA has renewed its distribution handle the leading hotel operator Accor ensuring businesses selling leisure travel can book greater than 3,500 hotels in 92 countries available under its brands.
Together Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Ibis, Ibis Styles, Ibis budget and hotelF1 serve the wishes of a wide variety of travellers with a wide range of accommodation options.
Accor continues to learn from GTA’s growing business and unrivalled global footprint, which brings tens of thousands of travel bookings day by day.
Martin Jones, GTA senior vice chairman for global sourcing & product development, said: “Thanks to the continuing strength of our longstanding relationship with Accor, customers can book an excellent greater number of accommodation for his or her clients.
“Some 85 per cent of Accor’s hotels are inside the Europe and the Asia-Pacific regions which are key to GTA’s longevity and success.
“The deal further extends the diversity of rate options for accommodation which we sell in over 190 countries.”
GTA provides dynamic inventory and rates to reinforce its connections with people that sell fully independent travel.
Its fast, flexible and reliable technology saves partners money and time and supports year-round business by helping them comply with seasonal fluctuations and market forces.
“I am delighted to resume our strong partnership with GTA.
“This agreement is completely according to our technique to develop connectivity solutions with major partners and may help us reinforce and optimise outbound flows from key emerging feeder markets into our European hotels, in addition to in Accor’s other high-growth countries, comparable to the Asia Pacific region,” said Carlo Olejniczak, senior vp, global sales, Accor.
By sourcing global product with selective focus, GTA is engineering greater success for tourism businesses and giving consumers a much broader choice when booking through travel retailers.
“It implies that retailers can provide customers the appropriate prices within the most effective destinations, but additionally access to a chain’s full portfolio of properties including the ‘long tail’ of less renowned accommodation.
“Accor’s hotels further enhance GTA’s portfolio of 60,000 accommodation options, services and experiences, which pulls over 21,000 bookings day-to-day, selling 12 million room nights in additional than 25 languages online and inside the world.”