Hilton Worldwide has signed three franchise agreements for its rapidly expanding DoubleTree by Hilton brand in three more UK cities.
Having opened 11 hotels within the UK within the last two years, the logo has reached agreement on additional sites in Bristol, Edinburgh and Nottingham.
The brand will open five new hotels in 2013, reaching a complete of 25 hotels in operation around the UK.
Patrick Fitzgibbon, senior vp, development, Europe & Africa, Hilton Worldwide, said, “Since launching DoubleTree by Hilton within the UK, the logo has built overwhelming momentum, particularly as a conversion proposition for existing properties. Beginning the year with the signing of those three outstanding hotels is testament to our aspirations to continue within the same vein throughout 2013.”
DoubleTree by Hilton Edinburgh City Centre becomes the brand’s first hotel within the Scottish capital, which saw the posh Caledonian, A Waldorf Astoria hotel complete its £24m restoration last year.
The 139 guestroom property is found within the city’s historic old town, within easy walking distance of the famous tourist attractions and shopping hotspots of the Royal Mile and Princes Street. With a brasserie style restaurant, stylish bar and top floor penthouse offering spectacular views of Edinburgh Castle, the impending renovation is determined to ascertain the hotel as a widespread destination venue within one among Europe’s strongest performing markets for hotels.
DoubleTree by Hilton Bristol City Centre is anticipated to open this spring under a franchise agreement with Focus Hotels Management Limited.
After a multi-million pound renovation the previous Jarvis hotel will join the DoubleTree by Hilton brand complete with 201 guestrooms over six storeys. Its range of facilities contains a gym complete with sauna, the humanities bar and Kiln restaurant, housed in an 18th century glass kiln style building. The conversion will see these features make the most of an upgrade previous to reopening its doors this spring.
DoubleTree by Hilton Nottingham Gateway, located at the A610 which links Nottingham to the M1, is ideally positioned to entice both business and leisure guests en path to the East Midlands city. Under its former guise of The Nottingham Gateway Hotel the location is already a longtime meetings and events venue. Guests can enjoy its accessible location and facilities which come with 582 sqm of events space and parking capacity of 250.
The franchise agreement signed with Exceptional Hotels & Resorts Ltd will see a comprehensive upgrade of the hotel’s 106 guestrooms, meeting rooms, public areas and leisure facilities – including the addition of a brand new swimming pool. The refurbishment will fully position the hotel in the upscale segment earlier than its expected relaunch in late 2013.
John Greenleaf, global head, DoubleTree by Hilton, said, “This announcement is a brilliant begin to what’s set to be a landmark year for DoubleTree by Hilton within the UK. Following a fantastic year for British tourism in 2012, we’re delighted to be on the forefront of expanding our brand during this market with new properties in three key cities, including our debuts in Nottingham and Edinburgh.”
Hilton Worldwide operates a complete of 112 properties inside the UK under six iconic brands, with yet another 23 hotels within the pipeline.
Recommended