Home2 Suites by Hilton, announced the hole of its first dual-branded property in collaboration with Hampton Hotels, the international brand of nearly 1,900 mid-priced properties worldwide.
Located in Huntsville, Ala., the hotel houses two distinct brands under one roof — the 77-suite Home2 Suites and a 98-room Hampton Inn & Suites — each catering to diverse market segments with enhanced amenities and offerings.
“Home2 Suites by Hilton’s dual-branded model is designed to maximise resources while minimizing costs for owners and developers,” said Bill Duncan, global head, Home2 Suites by Hilton. “These cost savings allow two leading brands to offer business and leisure travelers access to a price-conscious product and high-quality services in a single convenient location where they would like to remain.”
“Hampton Hotels is in the middle of an exhilarating growth period and this new dual-branded property is a trademark of what’s to come back from us sooner or later,” said Phil Cordell, global head, focused service and Hampton brand management, Hilton Worldwide. “This form of project is an innovative way for us to open the door to travelers new to the Hampton brand, allowing them to experience our signature amenities including our free hot breakfast, free Wi-Fi and the clean and fresh Hampton bed®. We’re excited to work out this hotel open as dual builds are an awesome option to streamline operating costs for our franchisees and make sure efficiencies around the board.”
Located at 7010 Unit #3, Governor’s West Drive in Huntsville, Ala., the four-story hotel complex features shared meeting spaces, pool facilities and a joint gymnasium that may be enjoyed by all guests. The valuables services business travelers visiting Fortune 500 companies, manufacturing centers and retail corporations located within the area. Huntsville is additionally home to the Army’s Redstone Arsenal, NASA’s Marshall Space Flight Center, and Cummings Research Park, among other industries. The hotel also caters to tourists visiting the area’s many attractions, including the Huntsville Botanical Garden, the U.S. Space and Rocket Center, and the Alabama Constitution Village, among others.
Hilton Worldwide has selected premier hotel development/management services firm LBA Hospitality to function this project’s third-party manager. Beau Benton, LBA President says, “We are thrilled to be a key portion of another Hilton Worldwide first; our General Manager Chrissy Wadsworth and her team are fully-prepared to produce our guests with ‘Southern hospitality’ at a very good value.”
Home2 Suites currently operates 16 hotels with 14 under construction and a powerful development pipeline of nearly 70 planned properties in the next eight years. For Hampton Hotels, the hot property joins nearly 1,900 mid-priced properties worldwide and greater than 80 domestic and international properties expected to open in 2013. Additionally, the recent property is predicted to bring 45-50 jobs to the Huntsville area.
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