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Hilton Worldwide adds third brand to Portuguese portfoli

December 11, 2015 • admin

Following a succession of modern brand introductions within the Iberian Peninsula, Hilton Worldwide has announced that its DoubleTree by Hilton brand is about to reach in Portugal. The signing of a management agreement with Turismadeira SA will see Lisbon’s Fontana Park Hotel convert to DoubleTree by Hilton Lisbon – Fontana Park in summer 2013, as Hilton’s first hotel within the Portuguese capital.

The agreement sees DoubleTree enter its thirteenth European country, having only in the near past opened its first Spanish property, DoubleTree by Hilton Hotel & Spa Emporda. In Portugal itself, the Lisbon property will join Conrad Algarve, which opened in autumn 2012, almost about the present Hilton Vilamoura as Cascatas Golf Resort and Spa, while Hilton Bom Sucesso Obidos Resort opens next winter.

Patrick Fitzgibbon, senior vice chairman of development, Europe & Africa, Hilton Worldwide, said, “This is a main coup. Not just are we bringing certainly one of Europe’s hottest hotel brands to Portugal for the primary time, we’re doing so within the capital city, while also demonstrating the strength of our portfolio with this becoming our third brand within the country.”

Fontana Park Hotel first opened in 2008 and its impressive design quickly won plaudits, including ‘Best Interior Design’ on the European Hotel Design Awards. The hotel has 139 rooms, seven meeting rooms, two restaurants and a bar.

John Greenleaf, global head, DoubleTree by Hilton, said, “DoubleTree by Hilton continues its rise as certainly one of Europe’s most well liked conversion brands and we’re thrilled to be entering certainly one of Europe’s most enticing and historic capital cities, with what’s an exquisite property.”

Located on Rua Engenheiro Vieira da Silva, inside the northern district of town centre, the hotel benefits from excellent public transport links and is barely quarter-hour from Lisbon Portela Airport. Its proximity to 1 of the city’s main roads connects it to the historical tourist and shopping districts of Baixa, Chiado, Bairro Alto, Avenida da Liberdade and Alfama.

As one of several oldest cities on the earth, Lisbon offers quite a number cultural, architectural and historical attractions. The Park of countries, set out along the banks of the Tagus River, is an urban space that brings together contemporary architecture, theme gardens, exhibition centers, and is a venue for diverse shows and events. It also houses Lisbon Oceanarium, among the largest marine mammal parks of its kind in Europe.

The coast to the west of Lisbon offers further leisure destinations, including the resorts of Estoril and Cascais, plus the historic and cultural town of Sintra.

Once converted, the hotel will feature the brand’s signature welcome with a warm chocolate chip cookie presented to each guest at check-in; an array of upscale amenities and guest services, and a special and caring team member commitment to the local people.

Joaquim Justino, Chairman of Turismadeira SA, said, “This partnership provides a superb opportunity for this wonderful property to profit from the worldwide reach and operational expertise of 1 of the world`s strongest hotel brands. Located in an exhilarating and increasingly vibrant area of Lisbon, the DoubleTree by Hilton Fontana Park is destined for popularity with both corporate and leisure guests alike and we strongly believe that Hilton Worldwide would be capable of make our jewel shine much more in future.”

Guests of DoubleTree by Hilton Lisbon – Fontana Park will benefit from the benefits of the area-class guest reward programme Hilton HHonors®, the single hotel loyalty programme that lets members earn both points and miles together.

European countries where DoubleTree by Hilton is either trading or has a property under development include; Uk; Ireland; Netherlands; Luxembourg; Spain; Portugal; Italy; Greece; Poland; Romania; Slovakia; Turkey; and Russia.

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