Choice Hotels International has announced a strategic relationship with Akkeron Hotels Group, a well-known regional hotel operator within the Uk.
The deal will initially lead to nine Akkeron hotels operating under Choice Hotels franchise agreements within the UK, representing a nearly 25 per cent increase inside the Choice Hotels UK hotel portfolio and another 611 rooms.
This agreement forms a critical a part of Choice Hotels’ growth method to offer financial support to enhance development in key international markets, consisting of Europe, via the company’s capital as a targeted incentive to hotel developers and operators to go into into franchise agreements located in strategic locations and markets.
Under the agreement, five Akkeron hotels in Bristol, Bury St. Edmunds, Colchester,
Peterborough and Kings Lynn could be rebranded under the standard brand and another four hotels located in Winchester, Darlington, Ringwood and Stevenage will operate under the Clarion Collection brand.
The newly branded Choice hotels, Quality Hotel Bury St. Edmunds, Quality Hotel Peterborough and Clarion Collection Cromwell Stevenage, are anticipated to come back online inside the Choice Hotels Europe system by the top of February.
The remaining Quality and Clarion Collection brand hotels are expected to come back online throughout 2013.
“We are delighted to have entered into this relationship with Akkeron Hotels Group.
“Akkeron is a sturdy hotel operator and an incredible company for Choice Hotels Europe to work with and grow its presence inside the UK. The agreement initially will consider rebranding nine hotels with the chance to speak about rebranding further Akkeron hotels at some point,” commented Duncan Berry, UK chief executive, Choice Hotels Europe.
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