Fairmont Hotels & Resorts, which counts notable hotels like Shanghai’s legendary Fairmont Peace Hotel and the recently opened Fairmont Makati as portion of its storied hotel portfolio, has named Carmen Lam as vp, hotel sales and marketing, Asia Pacific.
Lam, who might be based in Shanghai, joins Fairmont on this newly created role to supply sales and marketing direction to Fairmont’s hotels in Asia Pacific and support to the posh operator’s burgeoning pipeline of regional development.
“We’re quickly growing our footprint in Asia and are very fortunate to be adding a pace-setter of Carmen’s calibre to our regional management team,” said, Jeff Doane, Fairmont’s vp, hotel sales and marketing.
“With her wealth of hotel related experience and firm understanding of the regional marketplace, she’s ideally positioned to steer our sales, marketing and branding activity throughout Asia.”
With six hotels open and operating in Asia, including three in China, Lam will focus on maximizing results and driving performance for this dynamic mixture of resort and town centre properties.
She’ll even be answerable for executing Fairmont’s regional sales strategy, regional brand management, and awareness and marketing activity for brand spanking new hotels including announced Fairmont projects in Jakarta, Bali and a number of other cities in China.
Lam arrives at Fairmont having previously served as senior vp, leisure & brand sales and marketing for Hong Kong/Macau-based Melco Crown Entertainment.
Over the process a career that has spanned greater than 20 years, Lam has also held a sequence of management positions with leading brands in Asia including roles with Shangri-La Hotels and InterContinental Hotels Group.