Le Méridien and its ownership groups are planning to speculate greater than $200m within the renovations of 13 hotels and resorts inside the MEA region over the subsequent 3 years.
The French-born brand has had an important presence in emerging Middle Eastern and African markets for greater than 30 years, and as this region continues to conform as a world business and leisure travel hub, Le Méridien has developed a focused strategy to ensuring its global portfolio continues to fulfill high brand standards.
“Since acquiring Le Méridien in 2005, Starwood and its hotel ownership groups have made a giant effort to reinforce and create a consistent portfolio worldwide,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin.
“Le Méridien now boasts the proper performance measures in brand history, and our focused efforts at the Middle East and Africa hotels will only help ensure Le Méridien maintains its best portfolio ever.”
Le Méridien recently announced 10 new hotel openings over the subsequent year, an unprecedented number for the logo, and because the European-rooted brand continues to grow globally, the consistency of its portfolio remains a key priority.
Additionally, Le Méridien will this year add a brand new hotel in Egypt, where the emblem currently operates four properties. Le Méridien Cairo Airport will open in September 2013. Located at Terminal 3, it will likely be the one hotel with direct access to Cairo International Airport terminals.
Le Méridien Cairo Airport will feature 350 guestrooms, a 24-hour restaurant, specialty restaurant, coffee bar, lobby bar, lounge, health club, and swimming pool. The hotel could have approximately 750 square meters of meeting space, including a business center, ballroom, and 6 meeting rooms, for a whole lot of business functions.
Many of those renovated hotels in conjunction with Le Méridien Cairo Airport will integrate the Le Méridien Hub experience into existing public spaces, re-interpreting the conventional lobby right into a celebration place for curious and artistic minded travelers to converse, debate, and exchange.
Le Méridien Hub offers both guests and locals an inspiring atmosphere where contemporary, curated artwork sets our surroundings and a complicated café experience sets the scene.
Le Méridien Hub further builds at the brand’s award-winning arrival experience along with four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of sunshine, making a unique and distinctive atmosphere; UNLOCK ART programme, featuring LM100 artist designed key card collections that not just offer access to the guestroom but additionally to Le Méridien affiliated contemporary cultural centers within the city; and a 24-hour soundtrack.